I don't think anything particular happens. If the reviewers would only use 256-bit workloads, then there wouldn't be too many workloads in their test suite.
I don't see any reason to avoid 256-bit workloads either, since they are becoming more and more common (which they would already be, if Intel hadn't been sand bagging for years). For example it is hard if not impossible to find a modern video encoder which wouldn't support 256-bit AVX/2 (X264, X265, VPX).
For example in X265, the gain from AVX2 is >20% on Haswell and newer. Also many of the heavier workloads e.g rendering (Blender, Embree, etc) support AVX/AVX2 as do many of the scientific workloads / libraries. Since Ryzen in 8C/16T configuration is a HEDT oriented
part, I see no reason to exclude those workloads.
Since in Handbrake from new horizon seems than Zen is 7% faster than BDWE (and so 4% faster than skylake), I suppose that also Zen gains from 256 bit instructions...