Suicide Squad needs $750 million to break even?

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JimKiler

JimKiler

Diamond Member
Oct 10, 2002
3,561
206
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According to Dark Horizons it cost $175 million to make Suicide Squad. So is there really $575 million (750 million - 175 million) needed to be spent on marketing? Even in a worldwide release format that now exists this seems insane!!! I will say it again Insane! Am I missing something?

Crap how do I add million to my title? This is embarrassing.
 
Last edited:
Jaskalas

Jaskalas

Lifer
Jun 23, 2004
35,540
9,761
136
I believe the missing part is... only a portion of the ticket sales actually goes back to the studio?

JimKiler said:
Crap how do I add million to my title? This is embarrassing.
Click to expand...

Wasn't there an editable title when you made this edit?
 
Ns1

Ns1

No Lifer
Jun 17, 2001
55,420
1,600
126
the rough math

180 million to make
170 million to market
= 350m to recoup

the studio gets about 50% of ticket sales, so you need at least 700m in gross ticket sales.

even if they hit 700m in ticket sales in the theatrical run, it will still probably be a money loser until it hits VOD.

this math applies to any summer tent pole movie.
 
Last edited:
GobBluth

GobBluth

Senior member
Sep 18, 2012
703
45
91
Judging by the reviews it is getting, i'd say its going to be pretty tough to get to that number. But, it has been really hyped, so you never know.
 
JimKiler

JimKiler

Diamond Member
Oct 10, 2002
3,561
206
106
Ns1 said:
the rough math

180 million to make
170 million to market
= 350m to recoup

the studio gets about 50% of ticket sales, so you need at least 700m in gross ticket sales.

even if they hit 700m in ticket sales in the theatrical run, it will still probably be a money loser until it hits VOD.

this math applies to any summer tent pole movie.
Click to expand...

It was my understanding the first week a movie is in theaters the studio gets 80% or 90% of the ticket sales thus we overpay for popcorn. At least that is true in the US.
 
J

JackBurton

Lifer
Jul 18, 2000
15,993
14
81
Well the movie has gotten horrible reviews, and I don't plan to see that crap, so good luck with that.
 
Sonikku

Sonikku

Lifer
Jun 23, 2005
15,886
4,886
136
Ns1 said:
the rough math

180 million to make
170 million to market
= 350m to recoup

the studio gets about 50% of ticket sales, so you need at least 700m in gross ticket sales.

even if they hit 700m in ticket sales in the theatrical run, it will still probably be a money loser until it hits VOD.

this math applies to any summer tent pole movie.
Click to expand...

From what I hear the studios get a staggering 90/10 opening weekend, which gradually slips into 80/20 and 70/30 and so forth when the ticket sales have plummeted. Theaters are practically giving you the seat for free compared to what they pay the studios.
 
Ns1

Ns1

No Lifer
Jun 17, 2001
55,420
1,600
126
  • it's called rough math
  • the following is not true for worldwide distribution:

    From what I hear the studios get a staggering 90/10 opening weekend, which gradually slips into 80/20 and 70/30 and so forth when the ticket sales have plummeted. Theaters are practically giving you the seat for free compared to what they pay the studios.
    Click to expand...
  • example: while you might get 90% from US on week 1, you'll only get 25% max out of china, forever
  • thus, 50% is a blend of domestic + worldwide ticket sales
 
Last edited:
sdifox

sdifox

No Lifer
Sep 30, 2005
99,588
17,637
126
JimKiler said:
According to Dark Horizons it cost $175 million to make Suicide Squad. So is there really $575 million (750 million - 175 million) needed to be spent on marketing? Even in a worldwide release format that now exists this seems insane!!! I will say it again Insane! Am I missing something?

Crap how do I add million to my title? This is embarrassing.
Click to expand...

Creative accounting.
 
Zeze

Zeze

Lifer
Mar 4, 2011
11,395
1,189
126
I don't know why there's a huge hype around this movie. It's okay. It's like a B-list of villains doing same JL/Avengers-esque crap.

Well, obvious I'm not the target market. Sigh, to be in HS/college again.
 
S

Strk

Lifer
Nov 23, 2003
10,197
4
76
Zeze said:
I don't know why there's a huge hype around this movie. It's okay. It's like a B-list of villains doing same JL/Avengers-esque crap.

Well, obvious I'm not the target market. Sigh, to be in HS/college again.
Click to expand...

I thought the target audience was people who want to look at Margot Robbie for a couple of hours?
 
K1052

K1052

Elite Member
Aug 21, 2003
52,123
45,141
136
JimKiler said:
It was my understanding the first week a movie is in theaters the studio gets 80% or 90% of the ticket sales thus we overpay for popcorn. At least that is true in the US.
Click to expand...

This used to be the case but film deals were more complex with opportunties for exhibitors to claw a lot of that back and lower the effective rental. Simpler deals now prevail in the US due to consolidation on both the exhibitor and studio side plus the fact that the whole exercise was rather laborious/costly. For reference, Cinemark shows about a 55% film cost on it's quarterly report.
 
C

Childs

Lifer
Jul 9, 2000
11,313
7
81
SearchMaster

SearchMaster

Diamond Member
Jun 6, 2002
7,791
114
106
brokEN2 said:
Im pretty sure those are 2 different people
Click to expand...

Whooooooosh.

They do look similar (Jaime has/had a much nicer posterior though) but both my teenage sons think Margot is the hottest woman on the planet. So they're of course wanting to see this movie even after I told them it got awful reviews.
 
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