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Subaru wins

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No Lifer
I have no hate for Subaru but really now.

A couple of months ago an ad came out. A guy and his wife in his legacy are driving at night and come upon some ricers in a parking lot. A couple of them turn to look at his car and give him a nod or something. He's now officially awesome. Just like a ricer.

Tonight I damn near wept as I sat. A guy comes out of his house (fairly dorky looking, like most of us, myself included) and gets in his subaru impreza/legacy/something and his neighbor's kid, about a 7 year old who is dressed up in a super hero costume (no friends in sight for the kid, not surprisingly) tells him his car is cool. As he drives off he comments to himself that he had gone back and forth with the scoop (on his hood) and was glad he went with it. Because his neighbor's loser 7 year old kid who dresses up in costumes gave him props.

Whoever is in charge of these ads needs to be hanged.
 
Are they the car company that had the graveyard for old cars?? Thought that was getting awfully close to the "aren't we awesome, but not too awesome to get customers" line. 😉
 
Originally posted by: marvdmartian
Are they the car company that had the graveyard for old cars?? Thought that was getting awfully close to the "aren't we awesome, but not too awesome to get customers" line. 😉
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I liked how they make it out like Subbie people are all eco greenie and yet here they are abandoning a car out in the country instead of recycling it.
 
A friend of mine has a '05 Legacy GT - turbo was replaced under warranty just under 60k and now it's knocking at 75k. I'm not impressed.
 
Subaru has had some real losers, for sure. The funny thing is that all they needed to do was pair some WRC footage with "94 Hours" by As I Lay Dying and they would have had the cheapest and most awesome car commercial ever made.

That said, NO ONE has worse car commercials than Honda. They usually start with a white backdrop and then put the fucking BASE MODEL car in front of it, the one with plastic hubcaps and non-body-color trim, then they have that fucking cartoon guy who is even more annoying than Clippy the Paperclip from Microsoft Office trying to sell us the car based on some not-very-enticing interest rate like 2.9% or some bullshit. Nothing about the awards the cars win, nothing about the power or performance or quality, nothing of any interest whatsoever. I know these cars sell themselves, but it's just fucking LAZY. And when they've had halo cars, they haven't even bothered to advertise them at all. They need to fire the living shit out of their marketing team.
 
these are fine car commercials... it's better and more honest than showing flashing images of 9/11 and other patriotic BS.
 
I have to say the recent BMW commercial is by far the fucking worst I have seen in a long time.

Cut to some bird faced vampire standing between two BMWs holding up a compact flourescent light bulb like it was the official standard of the green army. Then he says, "Americans are always looking for more ways to be responsible..."

That is a lie, a huge fucking lie that no one could even pretend to believe. 3 seconds in and you've already insulted my intelligence, which is a great start. And then we go on with the false premise that BMW makes eco cars, when I believe they're one of the few manufactorers that pays a fine every year rather then bring their fleet mpg startard up. Why not just lead with your strengths: "You think you're better than other people and want to show it with a car, we make those cars."
 
Originally posted by: thomsbrain
That said, NO ONE has worse car commercials than Honda. They usually start with a white backdrop and then put the fucking BASE MODEL car in front of it, the one with plastic hubcaps and non-body-color trim, then they have that fucking cartoon guy who is even more annoying than Clippy the Paperclip from Microsoft Office trying to sell us the car based on some not-very-enticing interest rate like 2.9% or some bullshit. Nothing about the awards the cars win, nothing about the power or performance or quality, nothing of any interest whatsoever. I know these cars sell themselves, but it's just fucking LAZY. And when they've had halo cars, they haven't even bothered to advertise them at all. They need to fire the living shit out of their marketing team.
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True, but they've had a few gems over the years:

The Cog
Accord coupe in action
Hawaiian bobblehead
UK Civic commercial
Defense Mechanism
Mecha Mosquitoes

You must be thinking of ads like this one
 
Originally posted by: Skoorb
I found the first one. the second is worse, though.

now THIS is a commercial for a subaru.

OK Here is the lame superhero one.
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I didn't think the superhero one was that bad. It was kind of cute actually. 😛

Not sure what he means by the hood scoop comment though. It's not as though it's an option. If you get the turbo, you get the hood scoop. If you don't get the turbo, you don't get the hood scoop. It's not as though it's a useless cosmetic device like the scoops on some other cars.
 
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