When I saw his video, it reminded me a lot of what I read about Sega of America vs. Sega of Japan, and how they are two completely different cultures.
According to that Console Wars book, Tom Kalinske and his team constantly fought with SOJ. Had Yuji Naka and head office gotten their way, Sonic likely would have failed globally. Kalinske was also against releasing the Saturn early in North America, but SOJ did it anyway. Look how that faired out. Funny how Sonic took his nosedive after Kalinske left.
The biggest problem with Japanese business is that it's rigidly hierarchical to the point where leaders are completely closed to listening to advice from subordinates. Even if said subordinate is an expert on the subject. That might work if you're building say washing machines, but it doesn't fly in creative fields where collaboration is critical.
The other problem, as I mentioned earlier, is Japanese game publishers focus too heavily on the Japanese market. Which was fine 20 years ago, when nobody was making consoles or console games in North America. Today, you just can't do that as a major publisher. You have to think globally.
There are a few people in the Japanese industry who get it. Shigeru Miyamoto is a biggie. Though Nintendo's management has certainly been making their own share of boneheaded decisions lately. They went through their own dispute with the let's play community. Sure, they are making money off something they didn't create. It's free advertising though.
Social media is absolutely critical for game marketers today. Yet despite being such a technical industry, it's handled shockingly poorly. You have to handle any potential negative fallout from decisions and try to rectify it in a polite and constructive manner. Especially if you know it's going to anger a lot of your customer base. I know, I've done brand building on social before. Was damn good at it too before the company went belly up due to boneheaded decisions by upper management. So I'm painfully aware of what causes these businesses to implode.
Dropping the A-Bomb on critics like Capcom did is the single worst thing you can do, thanks to a little thing called the Streisand Effect. The more you try to cover something up, the more it gets shared, and the worse you look for doing it.