To people bitching about vertical videos - that is the natural way to hold a phone when you are recording a video, and it looks fine if you are playing the video on a phone. It is YouTube's fault that vertical videos are maligned. They insist on putting huge pillarboxes on both sides when they could easily create a vertically-oriented video player. The fact that they haven't just proves that Google is asleep at the wheel. I can't believe they are so behind the times in fact. Facebook plays vertical videos just fine.
EDIT: This is how Facebook shows vertical videos. Video on the left, comments on the right. YouTube sucks and can't get with the times.