bryanW1995
Lifer
- May 22, 2007
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Originally posted by: Idontcare
Originally posted by: Nemesis 1
Why are you putting ATI marketing with AMD marketing .
Uhm...because this happened in 2006?
AMD Completes ATI Acquisition and Creates Processing Powerhouse
ATI is a brand name, like Hummer or XEON, not a company, like GM or Intel.
wrong, ATI was a standalone company until 2006. Hummer was a standalone company, but gm purchased the rights to the BRAND ONLY and built a consumer brand based upon the brand of the company that made military offroad vehicles. XEON is likewise a brand and has always been such. Killing off a "brand" like hummer was much easier for gm than killing off saab, though that was also a "brand" of gm. Saab vs hummer is a much better analogy in fact because saab was a foreign company that gm purchased because they felt it would improve their company in the long run. When it didn't work out they looked at many options and considered closing it. A lot of jobs relied on saab and the company had created a nice niche for itself, however, so it ended up being saved. When hummer didn't work out they stopped marketing the brand and nobody cared. ATI, clearly, doesn't have nearly as big of a presence in canada as saab does in sweden, but it's still a very well recognized entity and is often used synonymously with "AMD graphics division". Also, do you think that ati would have a home if amd had gone out of business last year?
nemesis gives us plenty of reasons to criticize, but this is kind of a stretch. Do amd and ati even have integrated marketing depts, or did amd just pick a couple of people to run ati and let them do their job?