It's not about Google copying anyone. It's about each Google product essentially being a separate entity, and the difficulty or near impossibility of third parties to integrate with each product on a separate level. What the gentlemen is saying, is that in order to get the level of integration that MS, Amazon, FB, etc have, Google needs to move away from separate world products and move to a modular platform in which all of it's products reside, allowing 3rd parties a single platform to interface with to access each product.
		
		
	 
It's like feudal Japan over there.  One hand does not know what the other is doing.  Plus a lot of projects get bootstrapped off of personal initiatives (20% time) so random stuff comes out of nowhere and there's seemingly no filters.
The list of flops by far outweighs the list of successes because they just throw random stuff at the wall to see if it sticks.
Google flops:
Answers, Audio Ads, Buzz, Catalogs, Checkout, Chrome OS, Coupons, Desktop, Dodgeball, Google Plus+, Google TV, Jaiku, Knol, Labs , Notebook, Orkut, Page Creator, Print Ads, Public DNS, Realtime Search, SearchWiki, Google Video, Video Player, Viewer, Wave, Web accelerator