I avoided STO due to a complete lack of confidence in Cryptic, but you can't really fault them for lowering prices. You thought it was worth $50 on launch day and you're not really a victim for paying that price willingly. You'll be even worse off if a lack of subscription restricts additional features or leads to an early termination.
RoloMather said:
This game is in trouble if they dropped prices that quickly. Probably didn't get anywhere close to the # of subs that they expected.
Maybe, maybe not. There's a lot of anecdotal evidence (such as steam sales) that PC games are overpriced in general and if you had to stick to a single price you'd pick something a lot lower than $50. Setting a high initial price to catch all of the initial purchasers and then moving off it very quickly makes a lot of sense for everything but the top couple of games each year.
More on price skimming:
http://en.wikipedia.org/wiki/Price_skimming
Craig234 said:
Some games can not discount for along time, most do discount. It does seem to me they risk training their customers to hold off buying though, which is lose-lose.
This is clearly a concern. One possible reason why you see more price skimming in gaming than you do in most other fields is because there are clear benefits to playing titles around the same time as most of your peers. Most of the singleplayer benefits are fairly minor; being able to discuss games at the time everybody else is playing them, not worrying about spoilers, etc.
http://www.penny-arcade.com/comic/2010/2/8/
Multiplayer benefits are a lot larger and MMO's have probably the strongest benefits for early adopter power gamers since it affords them more time to develop their characters.
As a sidenote, one of the most efficient ways of extracting consumer surplus for an MMO would be to hold a daily auction of 5000 subscriptions. This would have some nice side effects such as being able to ramp up the servers slowly, and the desire subscribers would have to wait and save money would be competing against the desire to start playing (look how much some of the SC2 beta spots sold for).