I'd say closer to 70% towards easily compressed data. Unless you do a lot of HD vid/music/gfx editing or constantly stream HD vids to your SSD. So, it's usage dependant of course.
If 50% was the real speed?.. then these drives would not compare as well as they do with all the other drives not relying on compression and showing much stronger incompressible write speeds.
People just get too caught up on the SF compression weakenesses and forget to look at the strengths they use to beat up on other seemingly more capable controllers.