Have you guys been to Japan and looked at the fridges? Definitely smaller than what we have here, so this makes sense. Sure, the price tag is high, but the intentions are good and I'll bet a few people will buy 'em. I'd surely buy one for a "neato" factor, but that's all I'd buy with such a premium. In the states, watermelons are cheap, but in Japan, they are more expensive.
vash