I love SoCo. When I was in St Louis in 2003, my friend bet me I couldn't drink a whole fifth in a night by myself. I accepted the challenge for the prize of another fifth when we got back home. After we finished the pizza we ordered in the atrium of the hotel we were staying at, the drinking commenced. I don't know where I got the idea to start drinking it straight out of the bottle but that's what started happening. As I started going into the drunk stage, I was either running around the hotel with the fifth tucked under my arm like a football or trying to get girls to drink with me. I got one to agree to come drink with me later, but I hit the halfway mark of the bottle and lost it all. Still somewhat drunk I covered it with the paper bag I had from the fifth right before the girl came back. Needless to say, that's the last I saw of her.