Already broken. <edit>just prevent the CD from autoplaying</edit>
And they can never succeed at this short of making the CD's completely unplayable, because what can be played can be recorded and copied. If worst came to worst, people could just line-in a simple CD walkman into their sound cards, record to wav at 1x, and then re-encode to mp3.
And does anyone else find it ironic that Sony, a company that makes CD and DVD burners (and sells "media" PCs), is concerned about piracy? Does the right hand know what the left is doing?