This is a business relationship. If Sony wants a business relationship with Netflix then they need to sell themselves to Netflix whether it be verbally or through cash. If it were the other way around and Netflix wanted a business relationship with Sony then Netflix would have to do the selling but that is not the case here. That is how it works. As it stands, unless Netflix is retarded when it comes to projected profits, they considered their position and decided that going exclusive with MS was more profitable. Hence, the agreement upon the contract.
This ban is probably an attempt to change the game when it comes to projected profits. However, how much of a game changer do you think it will really be? How many people are even going to know that this is a problem? Here at Anandtech, we often forget how well informed we all are on average about this stuff as opposed to most of the consumer market. Even if everyone was well aware of the situation, I still don't think it would stop people from purchasing a Netflix account. It sure as hell won't stop me. This feature just came out so people are not even used to it yet. They are used to seeing their movies the traditional way which Sony has not effected at all and it is not like consumers of this new feature at Netflix will not be ok with watching Sony's movies the way that they have been doing it forever and a day now.
You can buy the Netflix membership for $8.99/mo. Let's be honest with each other...how many people are really not going to not buy a membership or choose to cancel solely due to this Sony ban beyond nerd raging fan boys which we all know are nothing more than a thin slice of the consumer market? I have been wrong before, but I really do not think I am wrong this time. Only time will tell I suppose.
