Sony has announced the new 40GB PS3 model for the UK, Europe and Australia so far, and it takes the cake as the worst PS3 ever and worst marketing strategy for Sony's console yet, despite being the cheapest (relatively speaking, that is, since it goes from 599 Euros to 399 Euros).
Why is the new model so bad? Just one reason: It can't play PlayStation 2 games. No, I'm not overstating issues with software backwards compatibility, the blasted thing by design will not play a single PlayStation 2 game. Joystiq gave Sony their first ever Joystiq WTF Award as a result. Here's why it's one of the worst ideas I've ever seen come from a console manufacturer.
Before I slap around this marketing and engineering effort, let me give the basic rundown on the European release of the system and its implications for us.
It is our destiny
With the region's 60GB software-only backwards-compatible model slated to leave British stores as a discontinued model at a slightly lower price than it was at, it looks like this new PS3 with just PS1 compatibility will become the standard Sony offering there, too, at least. And if the 80GB model we now, um, enjoy in the US is any indication, the 40GB model is destined to be the standard offering here in the US as well. If the rumors of it showing up in BestBuy's database are true, our destiny may arrive in a matter of days.
This also tells us a few things about Sony's firmware roadmap. Namely that we won't be seeing any new features in the backwards compatibility modes of the console -- pie-in-the-sky things I have wanted like staying hooked up to the PSN for voice chat and text messaging while playing a PS2 or PS1 game -- and that we can expect all efforts at improving software backwards compatibility to stop immediately.
Failure to launch
So why is this the worst idea to ever come from Sony? Because it basically brings the PlayStation 3 back to its absolute zero starting point with its biggest unserved fan base -- the PS2 owners who have held out because of price. By turning the PS3 into a PS3-only gaming machine, they have re-launched the PS3 with almost no draw for those people. It's no longer an "upgrade" or a "replacement" for the PS2, giving them pride in their brand loyalty, it's a brand new machine that stands alone and doesn't replace anything at all. Heck, it probably won't even replace their DVD player. It might as well have ATARI written on it instead of Sony PlayStation. Maybe we can call it the 40GB ZetaSystem?
That bears restating, so here goes: It makes the PS3 into just a separate, incompatible console in the eyes of their fan base who has held out to see the price fall. Just like the Xbox 360 and just like the Wii for PS2 owners, the PS3 is a new box that will sit next to their existing box. The Wii replaces the GameCube with full backwards compatibility. The 360 replaces the Xbox with a wide variety of popular titles backwards compatible. With relatively few exclusives and a weaker online service, the PS3 may not exactly jump off the shelves at the same price as the already-launched 360.
That's why I don't think this new PS3 is going to make a huge difference for Sony. A full slate of great games will make a difference, and the system is getting there, but not fast enough to justify cutting out PS2 compatibility. As a PS3 owner who wants more great games and features for the system I hope I'm wrong, but from the point of view of someone outside looking in, I don't think so.