I bought a 2010 Prius (trim II but with Bluetooth) about a month ago. They seemed motivated to move them and I paid under invoice for it, plus there's a state tax incentive as well. I paid $21850 plus taxes (including all fees) - but there's a $2100 state tax credit for it.
I generally like it. There's not a lot of road noise, the ride itself is pretty smooth, steering is a bit sloppy, braking is better than I remember it being on the previous models. Acceleration is horrible in EV or Eco mode, still bad in "regular mode" and reasonably in "power" mode. The turning radius seems excellent - much tighter than my previous Civic and way better than our other Outback. It's been fine in the snow - we got 8" over the weekend and I had no problem driving in this morning on the hardpack. The backseat is sized fine for my two children (ages 6 and 11), and we took a neighbor's kid down to Denver on Sat, and everyone was fine for the ~70 minute trip. Trunk space is good. Visibility is a bit obstructed in the back with the back bar splitting the window in two - although one benefit is that it nicely blocks headlights at night (it's just the right height for me to not actually see the headlights on most cars and some trucks. I am generally getting the advertised mileage - about 50 city/highway - although it's a lot lower on shorter trips due to the cold recently. Keyless entry is nice but takes getting used to - I still get my keys out when I walk up. The car beeps when it's backing up and that's annoying and it has a tendancy to make weird noises at weird times. I got the Blu Logic system and I love it - voice commands work, so I can tell the car to "play songs by Taylor Swift" and it starts playing.
Overall, I like the car. I'm not thrilled with how it looks and I particularly don't like the fact that owning it makes me "one of those Prius people". My wife loves the car and finds excuses to drive it around. She thinks it's wonderful. My second choice was a Jetta TDI... but it was a lot more money and VW reliability is worrying. I love diesles though - whether they make economic sense or not, I love the feel of them. I didn't even look at Kia/Hyundai - not sure why not. Mostly looked at VW's, Mazdas, Honda's and Fords... and then chose the Prius. I remember when I bought my last car, I was never sure if I made a good choice, but I haven't had those feelings of uncertainty with this new Prius. I'm very happy with it.
Here's another way to look at it.
In 6-7 years, if the battery pack or drive motor of the Prius goes out, what do you do? Bite it on the trade-in, or spend some major $$$.
The warranty on the battery pack on the 2010 Prius is 10 years or 150,000 miles. The warranty on the electric drive train is 8 years or 100,000 miles.