Oh man we need to dig up the 9800GT thread. There has been so much crow eaten on this board in the last two weeks, I dont know if there is any room. Haha.
There is still room left. HD6970 is touted as being the next 'R300'. This means 50-100% faster performance in DX11 over GTX580. :sneaky:
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Renaming is misleading, regardless if AMD or NV does it. Here is why. Let's say HD6900 series is a brand new ground-breaking architecture. AMD will market all HD6xxx series cards under the umbrella of a brand new ground-breaking architecture. If only HD6900 series are revolutionary, this is misleading to the consumers. You will likely end up with HD5770 for $85 when HD6750/70 will replace it with almost identical performance for $120. While there is nothing wrong with a company wanting to make more $$, rebrading misleads the average consumer into thinking the product is somehow a next generation/faster product just like the 9800GTX/GTS250 fiasco.
Since the average consumer wouldn't research into specific architecture of the chip, this allows the company to sell older generations of chip under the product launch of a new generation. What if Sony introduced 10 TV models as their 2011 next generation bravia models, but in reality only 2 of them were next generation? This type of marketing is not better for the consumer (although I realize a lot of companies actually do this).
How many people thought that the GTS250 is from the same generation as the GTX260/275/280/285 chips? That probably resulted in a lot of sales for NV. That was a 'dirty' marketing trick from my perspective. I suppose for NV it was a great move to sell outdated crap in shiny new wrappers.