1 I don't understand why they do and it does as for the past 3-4 years amd/ati has offered great price to performance in their cards (4xxx-7xxx) and why should their view of a company matter when facts state otherwise
2 why should what a company does in five years matter when we're making purchases for the next 1-2 ?
You asked for some reasons why somebody would consider NV and I gave them to you. I didn't say they were correct or even legitimate reasons, yet you still want to argue with me about it. Having said that, I'll offer yet more legitimate reasons for a reasonable person to buy from Nvidia right now.
1. AMD currently offers solid price/performance, but up until the gtx 660ti launch, AMD's current gen pricing kind of sucked. They were more expensive, they were slower, they were hotter, they used more power, and they were louder. For the savvy AT member, 7950 overclocking badassitude with customer coolers is great, but for the majority of gamers who are afraid of putting the words "overclock" and "gpu" in the same sentence, a gtx 680 with auto-overclocking is preferable to a 7970 if the price is the same or even close. Compare a stock 7970 to a gtx 670 and AMD probably gets the nod. Unfortunately for AMD, they don't have the same brand awareness and favorable reputation that NV has, and when they have similar or slightly weaker products AMD needs to be a bit cheaper to entice people to go with them. If, in 3 years, AMD has 60% market share then NV will be in the same boat that AMD is in right now.
2. It shouldn't matter, and you could substitute "months" for "years" into my statement. Look at it this way: if AMD goes away in 6 months or 2 years or 5 years for that matter, how much is your lifetime warranty worth? How much was it worth from BFG when they closed? My personal experience with Chrysler was that during the runup to the bankruptcy we would get people offering us 50¢ on the dollar for cars because they thought we would take such a stupid deal. My mom was afraid to fly American to Hawaii because she was afraid that they would go bankrupt before her flight and she'd lose her money. That sort of thing doesn't often come into play with GPU's I don't think, but if somebody has no brand preference and the cards are similar in price/perf then it could push the consumer over the edge towards NV.
Maybe, but...
AMD, founded 1969
Nvidia, founded 1993
I don't wish to trash AMD, but I would take JHH over anybody AMD has ever had at the helm (esp the insider trader). And, as stated, NV isn't going head to head with intel right now. That's why I go after Nissan or Chevy owners instead of Toyota; Toyota, like intel, is the 800 lb gorilla in my market, and nobody wants to poke the 800 lb gorilla.