The Republicans are for the same thing thing they have been for a century: the rich. And to get elected to help the rich, pandering to almost anyone for votes.
That means the most consistent thing you will find are policies for the rich. The next thing you will find are any number of pseudo-populist appeals to grab anyone they can alienate from Democrats.
You nervous about the growth of big governemnt? THey're for small government! (Ignore what they actually do, take advantage of Democrats not lying about their position and talk small goverment!)
Better yet, since any government not serving the rich costs the irch, use that small government issue to oppose all kinds of Democrats' programs for the the people!
Can we scare you about communism? OK, The Democrats are soft on commies we protect you!
Do the Democrats shown concern about gun casualties and worry you about gun rights? Is there a ready made most powerful non-corporate lobby in the US, the NRA? We're the gun rights party!
In fact, Democrats all hate guns and want to take all of yours! Vote Republican!
Indeed , any 'mob' issue that pits when the public acts like a mob against a principle, you can usualy find the Republican party there ot pander to the mob and grab the votes.
Hey, Evangelical America, we notice the telemarketing laws have increased your numbers a ton. You feeling the government keeps you down with all this church-state separation? We'll not worry about that!
Vote for us and we'll bring back Congress during recess to sign a Terry Schiavo bill that doesn't cost the wealthy a penny, but secures your votes for us as the 'evangelical party!'
Heck, we'll throw in obscure biblical phrases to presedential speeeches olnly you catch! wink wink! Since you don't read books, you won't see the expose of how we call you crazy in private!
You not worried about all that whining on torturing those foreigners? We're your party, and we guarantee you plenty of slogans to let you sleep at night about how you aren't doing anything wrong to allow torture!
Hm, I hear you, not making much, really hate the poor getting food stamps and aid. Well, that sure fits in with our desire for cheap labor for the rich - and we'll attack that aid all day! Those scum!
When Democrats passed the civil rights bill and whites were furious - hey, we're for 'staes' rights', we're for 'law & order', you don't like blacks, we're your party!
Thos gays acting out? Wanting to marry and you don't like it? We're not going to wag our finger at you and calll you any names - we rspect your principled defense of marriage!
Indeed - our own leader, Dick Cheney, has a gay daughter and sees this a bit differently? Don't worry, he might discreetly say so, but he won't say anything to you.
Sometimes we'll hop on your your mob concerns and get your vote, and sometimes we'll use our massive propaganda network to create the mob concerns that fit our agenda. Either way, vote Republican!