Given that a commercial site: ESPN, is stealing the bandwidth you paid for, I think you need to send a very strong message that reminds them never to do that again. I'm generally a pretty easy-going guy, but I've gotta agree: goatse. But, caption goatse with "ESPN - This is where our heads are" THEN, make sure to get some screen captures & post the screen captures to Digg or wherever.
edit: on second thought, it looks like a fantasy player linked to that, not ESPN themselves.
Change my vote to penis