Is there a shortage of liquor stores in that area?
32% of all liquor stores are losing money? So nearly 1/3 of liquor stores are either going to eventually go out of business or they're going to suck their owners dry. I'm not sure why that seems like a positive stat to you, unless you have very deep pockets.
I basically frequent two kinds of liquor stores:
1. The big 'warehouse' stores. Largest selection, best prices, (usually by a good margin), best sales.
2. Whatever is open latest when all the others are closed.
For others, it's convenience. The place next to the grocery store, on the way home from work, or the place 1/4 mile from home. If I get in my car and drive to the liquor store, I'd just as soon drive 2 miles as 1/4 mile.