Not to go all BenSkywalker on you, but on what planet are SoCs that release 6 months later *not* expected to beat 6-month-old designs? Nvidia has been first to market in every cycle except this one (in which T3 continues to have life with the N7 and Ouya).
Not to mention that Qualcomm has been behind on GPU *every single generation*.
Heh...I was waiting for him to show up.
The problem with nVidia regarding smartphones is this: They are always the one to show up just to say first! The real product shows up in phones 3-4 months after the performance leak or a review on a tablet, then they get beaten by Qualcomm and Samsung a month or two after they start shipping their products.
Tegra 2: Demoed and reviewed in December on a Viewsonic tablet(Smartphone Tegra2 didn't ship until March with the Motorola Atrix). Two months later, it was crushed by Exynos in May on the Galaxy S II.
Tegra 3: Demoed and reviewed in December on an ASUS Transformer Prime tablet(Smartphone Tegra3 didn't ship until March with the International HTC OneX). A month later, it was beaten by both Dual core Krait on HTC/Samsung USA phones and Quad core Exynos on the International Galaxy S III that shipped in April.
Tegra 4: January leak...Shipping smartphone Tegra4 products are yet to be seen. Qualcomm and Samsung will be knocking on the door in March and April when their phones get launched(a real hardware launch with a shipping product, not a paper launch).
What good is it to say "first" for the sake of saying it but not actually shipping the chips in phones until 4 months later when they will be beaten in a month?
nVidia desperately needs to adjust their market timing on smartphones. For tablets, nVidia's market timing is excellent. No one can argue against that.