From the outside? You mean before you even open the box? Could just be fingerprints on the plastic shield or something. Even if it's smudges on the CPU itself - you should always clean the CPU surface once it's in the socket & before you mount the HSF. Wipe it gently with either a clean cloth or cotton ball dipped in rubbing alcohol to remove all fingerprints/dust/etc before you apply thermal paste and/or seat the stock hsf (which should already have thermal paste applied).