Right, but it's not just that. AMD closed the gap specifically where NV was dominating/leading. In the games where AMD was leading, NV has done little to fix their issues. Look at Dirt Showdown, Alan Wake, Sniper Elite V2, Serious Sam 3, BulletStorm, Anno 2070, Metro 2033, Crysis 1/Warhead. So it's more like GTX680 and HD7970 GE are very close, but when AMD is leading, that lead is a is more like 10-30%. There is now a growing list of games where GTX680 is far behind. Games such as BF3, SKYRIM, Batman AC, Dirt 3 balanced it out before so the 680 looked great. I am having a very hard time now finding games where GTX680 is even faster. What's remarkable is I haven't seen NV concede the performance crown since 2006 when X1950XTX was the fastest GPU. That's a big deal for NV since GTX280/285/480/580 were about 10-20% faster than 4870/4890/5870/6970, while 8800GTX left 2900XT/3870 for dead.
Off the top of my head GTX680 still has Blizzard games, Guild Wars 2 Beta, World of Planes, HAWX 2, Shogun 2, Medal of Honor Warfighter: Beta and Lost Planet 2 and depending on the review Max Payne 3.
Blizzard games aren't demanding at all so 130 vs. 170 fps is irrelevant. That list is looking awfully small now for a card that costs $500. Even $420-430 GTX670 cards are under threat. For $450 a Vapor-X 7970 will beat all of them. NV still has no response to the 7750/7770/7850/7870/7950, and yet they seem to be doing really well.
Even checking the prices in the UK shows how much more expensive NV cards are:
HD7950 vs. 670 pricing in the UK:
ScanFX X-Edition Radeon HD 7950 880mhz -
£239.75
Asus DirectCU II TOP Radeon HD 7950 -
£268.55
MSI Overclocked Radeon HD 7950 Twin Frozr -
£269.75
vs.
MSI GeForce GTX 670 Power Edition OC -
£311.60
Gigabyte GeForce GTX 670 Windforce 3X -
£323.60
Asus 2GB GeForce GTX 670 DirectCU II -
£340.40
HD7970 1000-1050mhz versions vs. GTX680
ScanFX Radeon HD 7970 X-Edition 1050mhz -
£323.75 <This is incredible. This card costs less than some 670s!>
Gigabyte Overclocked Radeon HD 7970 -
£339.94
Sapphire Overclocked Radeon HD 7970 -
£359.75
vs.
Palit 2GB GeForce GTX 680 JetStream -
£399.94 <The cheapest after market 680 is way more expensive than almost any after market 7970.
Gigabyte 2GB GeForce GTX 680 3X OC Windforce -
£407.62
At Xbitlabs, this Asus Direct CUII Top 680 lost to the 1050mhz GE 7970, but it costs
£478.42
The 4GB GTX680 versions are reaching laughable prices - Palit 4GB GeForce GTX 680 JetStream -
£479.62
So it seems in other countries, the price difference between the GTX670/680s and 7950/7970s is even more than in the US/Canada. Is the typical NV consumer
that loyal to the brand that they'd pay £80-150 for a card that's actually slower?