IGBT
Lifer
Text
Many Americans are sleep-deprived zombies, and a quarter of us now use some form of sleeping pill or aid at night.
Wake up, says psychiatry professor Daniel Kripke of the University of California, San Diego. The pill-taking is real but the refrain that Americans are sleep deprived originates largely from people funded by the drug industry or with financial interests in sleep research clinics.
"They think that scaring people about sleep increases their income," Kripke told LiveScience.
Thanks to the marketing of less addictive drugs directly to consumers, sleeping pills have become a hot commodity, especially in the past five years. People worldwide spent $2 billion on the most popular sleeping pill, Ambien (zolpidem), in 2004, according to the BioMarket, a biotech research company.
Earlier this month, it was reported that some Ambien users are susceptible to amnesia and walking in their sleep. Some even ate in the middle of the night without realizing it.
Global sales for all sleeping pills, called hypnotics, will top $5 billion in the next several years.
Many Americans are sleep-deprived zombies, and a quarter of us now use some form of sleeping pill or aid at night.
Wake up, says psychiatry professor Daniel Kripke of the University of California, San Diego. The pill-taking is real but the refrain that Americans are sleep deprived originates largely from people funded by the drug industry or with financial interests in sleep research clinics.
"They think that scaring people about sleep increases their income," Kripke told LiveScience.
Thanks to the marketing of less addictive drugs directly to consumers, sleeping pills have become a hot commodity, especially in the past five years. People worldwide spent $2 billion on the most popular sleeping pill, Ambien (zolpidem), in 2004, according to the BioMarket, a biotech research company.
Earlier this month, it was reported that some Ambien users are susceptible to amnesia and walking in their sleep. Some even ate in the middle of the night without realizing it.
Global sales for all sleeping pills, called hypnotics, will top $5 billion in the next several years.