Waterproof/Windproof + breathable doesn't make any sense to me, and I wouldn't put any stock in to such claims.
The general differences are going to be the quality of stitching, zippers, button, etc.., exact materials used (such as Goretex), styling/fashion vs utility and price.
Northface and Columbia both tend to make decent, if pricey, jackets. My shell is a Volcom that I got at an incredible discount, and it's awesome. Super heavy/impenetrable material, multiple stitchings on the seams, quality zippers, and lots of utility (pockets, vents, season pass pull-out, snow guards on the wrists, headphone "routing", etc...).