Sirius is integrated into my vehicle. I just have to flick my thumb and the station changes. That seems pretty superior to having to fiddle with your cell phone if a crappy song comes on.
I walk into my car, it auto syncs to my phone over Bluetooth and radio controls become my phone controls (steering wheel and all). I can even tell Siri to play exactly what I want to hear, or have her play an Apple Radio Station. Absolutely commercial free, and full control over the songs I want to listen to. If I don't like the song, I can skip to the next song on the radio from my steering wheel.
Compared to shit Sirius radio where i have to listen to what they decide to play, and if I don't like the song, the only option I have is to switch stations or just listen to the shit song.
I had Sirius for years (over 10 years, whenever Howard Stern moved from terrestrial radio to satellite), however this year was the last straw. I got tired of playing the bullshit haggle/cancel game at the end of the year. They send me a renewal for freakin over $200/yr at the end of each year and I tell them I'm going to cancel, which they then offer me a rate of ~$80/yr. Freakin every year! I don't listen to Howard Stern anymore after he sold out, so I refuse to pay for their inflated service fees because they signed Howard to some ridiculous contract again. If they want to pay him that, great. I'm definitely not paying for it. So the only thing I was left with was music, and Apple Music was a better product for me. Exactly what I wanted, WHEN I wanted it.
Anyway, the $30/month is an offer made to people that canceled and Sirius wants them to come back. You pay the $30 and you get to play the cancel game with them. If you don't want to play that game, it will be $200/yr+ and that is WITHOUT streaming service. You want to stream Sirius, well that's extra. F them.
Their business model is HORRIBLE and it is a matter of time before they go under.