Funny thing:
If this was about a car advertised as having, say, 8 cylinders and it turns out it doesn't - it would only have 6 or 7 it would be a HUGE scandal and certainly tarnish a companies reputation on end.
But it's not a car (or any other mainstream product) we're talking about here, it's something for nerds who are usually willing to spend good money on "silly" upgrades anyway. (In other words: We're a rather stupid/silly audience to begin with which AS IT LOOKS can be fooled unlike others. We spend like €350 for hardware which makes noises (coil whine etc.) and just accept it..and now we're even accepting that technical specs of a product we bought "magically" changed from one day to the other. And it needed nerd-enthusiasts with a self-written tool to find this and have the maker admit...
NOT COOL, not cool at all.
IMHO, what NV should do is lower the price of their 980.
PS: I also find it ridiculous how some people think that a "free game" given by NV or something would solve things. We're not talking about a game or other crap, we're talking about hardware that costs several hundreds of dollars. We're talking about people who spent those dollars based on specs which now turned out not true.
*
As for me: I am not a rich guy who buys "the newest" every 6 months.(I did 10 years ago but back then graphics card were on avg. 50% cheaper...and in addition didn't exhibit flaws. A high-end card 10 years ago cost what the "cut versions" cost today.
So..when I spend money I think about the future, it should last at least a while. It's not so much that the "crippled" 970 is now suddenly becoming slower, it is not. But it now has a much shorter shelf-life since when it's already hitting limits NOW.....what in 3 months, what in 6 months? GTA V, mods etc...I don't want to buy this card and then run into memory- and therefore performance problems two months down the road because it only has 3.5GB and not 4GB like it says on the box...