I wouldn't call it a 'flaw' of the marketing department. If anything the marketing department made a brilliant 'correction' of the specs. Had the card been released on day 1 as a 3.5GB+512MB card, that would have been a flaw that would have cost 970 a ton of sales/reputation damages. Since millions of people already bought the 970 card and if they wanted to stick to NV, their only option was to get the much more expensive 980, they had no option but to keep their 970. That's not a marketing flaw, but a brilliant strategy to hide the flaw. I think if 970 launched as a 3.5GB card from day 1, the market's perception of it would have been less favourable. :biggrin:
Most people buying 970 today have no idea it's a 3.5GB card. The average PC gamer doesn't do research like we do and since NV never corrected the specs on their boxes, it's still sold as a 4GB GDDR5 card.