I agree that gouging is typically used to describe the "emergency situation" pricing, but it isn't limited to those situations. Gouging can also apply to pricing any product at the maximum level the market will bear -- notwithstanding the actual production costs. Of course, that assumes that the market will bear $799.99 for this card, which doesn't seem sustainable. Moreover, from a popular usage standpoint, gouging provides the negative connotation I was looking for in this instance.
Alas, in the end, it all boils down to waiting.