Originally posted by: MercenaryForHire
This is ridiculous.
Sapphire clearly labels the boxes of the neutered 9800Pros as having 128-bit memory. Any "misleading" is being done by the vendor, not the OEM.
Directly underneath "9800 Pro" it clearly says "128-bit version"
- M4H
I agree with you in theory, but in practice, I do think that Sapphire is being intentionally misleading, by still calling the part a "9800 Pro".
Didn't ATI, and their "AIB" OEMs get into a big PR mess over exactly this sort of thing already, back in the 8500/8500 LE/8500 "LE LE" days? Didn't ATI basically set down a decree, stating that in order for their OEMs to call a card a specific model number, that it had to meet minimum specs, otherwise they had to call it something else, like an "SE" or "LE" or whatever modified version?
I don't know if that decree from ATI is still in force with their OEMs, but clearly, Sapphire shouldn't be calling these cards a "9800 Pro". (Or should they - maybe the decree only has to do with core/memory clock speeds, and nothing to do with memory-bus widths. I don't know.)
In either case, it *is* misleading to most customers, and is a very poor way to manage customer expectations about a product. That can only lead to negative backlash against Sapphire, and it apparently has.
I also think that the vendors are doing their fair share of deception, if they choose to list the product as a "9800 Pro", without further clarification. Even worse, like NewEgg's case, where they explicitly listed the part as "256-bit", and then later were forced to correct it to "128-bit". They are acting borderline fraudulently, by shipping the card without re-confirming the order with customers, after the description change happened, because the product is in fact different, and they should get the customers permission to perform a product substitution for the customer, otherwise it is clearly a bait-and-switch or just plain outright false advertising.
Does Sapphire have different SKUs for the 128-bit version of their product, or same SKU, just different production lots? If same SKU, that's very, very misleading of them.