Not to mention that using a 1200W PSU for a setup that - at worst - uses 300W will place you around 20-30% load while gaming, and probably far below 10% when at the desktop/idle. PSUs have an "efficiency curve" (due to how they work) which means that they're all the most efficient around 40-60% load, with 20% and 100% load often roughly equal at a lower level. The 80+ titanium rating is the first to set a requirement for efficiency at 10% load, and will as such be more efficient at low loads such as idling or web browsing.
In general, I recommend speccing your PSU so that the maximum power-virus draw of your components add up to 80-90% of the PSUs rating. Why that high? Because you'll
never see those kinds of power draws in real life, unless FurMark and OCCT are the main uses for your PC. TDPs are good to use in these cases, as they these days usually denote power throttling limits/the maximum average power draw over time of the part. As such, your 7700K + GTX 1070 rig is 91W + 150W + whatever the rest of the system uses. Let's add 10W for the motherboard, 5W for an SSD, 10W for some fans, and another 10W for an HDD. That's still less than 300. If you OC the snot out of your CPU and buy a maxed out 1070 with crazy clocks, add another 50W, maximum. In other words, even a 650W PSU is massive overkill for that build, landing you at ~40% load if everything is maxed out.
I would recommend you look at an EVGA Supernova G3 550W or something similar. You really don't need more.