IIRC, Sapphire used to manufacture the first-party branded ATI cards for ATI (at least some of them). I owned a Sapphire x1950 Pro AGP, hardware was fine, bundle was practically non-existent, but you do not buy video cards for the bundle.
The drivers were a nightmare, likely due to the fact that the card was primarily for PCI-E and the nForce 3's chipset driver support was killed by nVidia. Poor support for the AGP card + nonexistent support for the motherboard's chipset = recipe for fail.
I had a similar recipe for fail when trying to use a VisionTek HD 2600 Pro AGP 256MB card, on a S939 X2 4800 rig with a 939dual-VSTA motherboard, and Win7 RC1 64-bit. It's bad enough that only 64-bit Win7 will work on this mobo, due to the NIC driver only being available for 64-bit for some reason, but the ATI Catalyst 9.12 AGP Hotfix drivers for Win7 64-bit are UNSIGNED. Which means that Win7 won't even load the drivers, without the user pressing F8 and "disable driver signing enforcement" EVERY time they boot! Thanks for nothing, ATI. Well, even worse, the drivers fail to load with a "Code 43", unless you disable dual-core support in the BIOS. Shades of Nforce3, remember the GART drivers and an ATI AGP card wouldn't load with a dual-core system either.
I tried three drivers, the Win7 auto-detected-and-installed drivers, the ATI 9.12 AGP Hotfix drivers, and the VisionTek Vista/Win7 Cat 9.7 NW release, that is supposedly officially supported (by VisionTek). NONE of those three drivers would load without disabling dual-core support.
To top it off, the card didn't even do what I wanted it to do, accelerate Flash video. Even though the 2000 series supports UVD, which supports H264 and VC-1 hardware acceleration, and the ATI Cat 9.12 drivers (unsure about the AGP hotfix ones) support HW-accelerated flash video support with Flash player 10.1 beta, for some reason either Adobe or ATI has limited Flash acceleration support for their discrete cards to just the HD4000 and HD5000 series cards, along with their integrated graphics support (HD3200/HD3300/HD4200).