They are trying to dull one of the selling points of the AMD Fusion series against the Sandy Bridge APUs. AMD will (and already has) come out firing, showing off their fully integrated DX11 support. It's all about marketing, and AMD comes out looking like they are the more advanced product, since they already have DX11 incorporated. In marketing, there is a simple axiom: "Doesn't matter if it really matters, only matters if it sounds like it matters." We buy products all the time that have cool little bells and whistles that, in reality, never get used. Perception is king.