That's good for everyone, but I'm just worried for ATI/NVIDIA and their partners that the already small PC enthusiast market would be even smaller to sustain growth and profitability.
Without them, we'll all be using Intel GMA or worse. Maybe it's just me being paranoid. I'd just recently realized how good it is that we have AMD/ATI giving competition to NVIDIA and Intel.
Same concerns the big-iron customers had in the mid-nineties when x86 servers were on the horizon (as well as Itanium). And the discrete sram (remember when you added CPU cache onto the mobo yourself) segment, etc.
This technology can be disruptive to existing business models, and those who don't adapt and diversify in a strategic fashion are going to go the way of Cray and SGI and MIPS (who all exist but as mere shadows of their former formidable selves) or worse, DEC.
But the consumer only stood to benefit from these disruptive transitions.
I don't know what integrated GPU's are going to bring in terms of disrupting existing business models, but I do not fear it because I'm confident it will be to my benefit in some currently unforeseen way.