I feel that the 970 Evo Plus is kind of a hidden gem. It had a decent performance boost over the non plus version and that got very little attention, in fact its puzzling that Samsung didn't do more to promote it or even give it a different name. And when you add the somewhat disappointing performance gains of the 980 series, the 970 Evo Plus shines even more.
The new ones do have PCIE4 and I guess that's a selling point, but that means very little for practical performance today. Some have speculated that it will make a difference when the console technologies that have direct GPU access make it to PC. But I read that that should work with PCIE3 too, so even the 970 Evo Plus should be covered there, so unless that is extremely reliant on pure burst sequential transfers that PCIE4 can give the 970 Evo Plus seems like a damn solid choice still.