Sample Internet AD Rates (Anyone Wanna Calculate Anand's?)

Josh

Lifer
Mar 20, 2000
10,917
0
0
Here ya go, it's nicely organized with tech internet sites ad revenue, and all other internet sites revenue. If you have the time and/or a calculator go calculate AnandTechs please. I'm curious.

;)

~CuriousJOSH
 

bozo1

Diamond Member
May 21, 2001
6,364
0
0
Those rates are a year old - before the economy thingie that's going on.
 

Bozo Galora

Diamond Member
Oct 28, 1999
7,271
0
0

CPC

Last modified: March 22, 2000


Cost-per-click is an Internet marketing formula used to price ad banners.
Advertisers will pay Internet publishers based on the number of clicks a
specific ad banner gets. Cost usually runs in the range of $.10 - $.20 per click.


CPM

Cost per thousand is used by Internet marketers to price ad banners. Sites that
sell advertising will guarantee an advertiser a certain number of impressions
(number of times an ad banner is downloaded and presumably seen by
visitors.), then set a rate based on that guarantee times the CPM rate. A Web
site that has a CPM rate of $25 and guarantees advertisers 600,000
impressions will charge $15,000 ($25 x 600) for those advertisers' ad banner.
 

Bozo Galora

Diamond Member
Oct 28, 1999
7,271
0
0

well, as my stepson mentioned the good ol days are gone, but back then when AT had 7 ads on main pge, and has stated 2,000,000 unique visitors per day, assuming 1 in 6 clicked thru 1 banner-

2,000,000/6 = 333,000/1000 X $25 = $8,325 X 7= $58,275
 

JoeKing

Lifer
Oct 9, 1999
10,641
1
81
yup not muhc moola left in advertising anymore. Hardly anymore CPC offers exceeding 5-10 cents. and CPM deals are getting harder and harder to find with advertisers wanting a garuntee of a certain % of clickthroughs per impressions. Now more money is in getting in a cost per action deal where you get paid if you sign up people for memerbships or mailing list.


Blah why can't you bastards click on the banners more and make it worht our while ;)
 

goog40

Diamond Member
Mar 16, 2000
4,198
1
0


<< well, as my stepson mentioned the good ol days are gone, but back then when AT had 7 ads on main pge, and has stated 2,000,000 unique visitors per day, assuming 1 in 6 clicked thru 1 banner-

2,000,000/6 = 333,000/1000 X $25 = $8,325 X 7= $58,275
>>



Hehe, and then consider less than one in a hundred ads gets clicked on in most campaigns. I remember seeing sites charging $1-3/CPM based on how targeted the ads are. Like he said, they are losing a lot of money on the forums.