Good. I'm glad the numbers are speaking out because the deals get worse and worse. I'm not going to complain because no one is obligated to give me good deals. What I'd be pissed at is if moronic consumers keep lapping up the stupid average Sunday deals they're hawking as "Black Friday madness!!!". I'm glad consumers aren't buying into it. Skoorb, you make a good point. What I'm mentioning above is more in regards to the electronics / pc-related area of the market. This article does point out people aren't buying into the lukewarm electronics deals they're trying to pass off. But yes, it is important to note the article is only highlighting one area of the market. A broader scope here would be interesting to see. As for the actual amount of money spent, I still think that's relevant to a degree. Yes, TV prices are down compared to what they were last year, but I don't think this would stop someone from snagging some other deals along the way (small stuff like MP3 players, cameras, etc). There are many variables along the way, but I still feel total amount spent is a good general indicator.