We all pay for marketing and that's what creates this perception of chocolate vs vanilla type of analogies. Are Nvidia cards handcrafted? No. Does Nvidia use some special silicon? No. Do Nvidia cards last longer in performance vs AMD, absolutely not. Sure, Nvidia might have had a driver advantage at point in time, but the relatively short driver optimization period for Nvdia cards vs AMD cards, makes this a moot point based on a ROES (return on entertainment spend... Lol). I have a 690, 780 Ti and four Titans, and didn't feel the need to "refresh" to yet another 28nm because TSMC told Nvidia to go pound sand while it services it's priority Customer; Apple. I also have a 7950, and quite frankly, I didn't have any problems with it while I was still utilizing it for a specific use. I do not believe that Nvidia delivers any better experience than AMD, on the contrary, AMD cards are the gift that keep on giving while Nvidia cards keep getting slower in newer games. Yeah, I have heard the argument about " may be Kepler can't be further optimized", and I don't buy it, because that is exactly what I would say if I were Nvidia and trying to do another sales cycle out of 28nm (sure with a new arch. etc, etc). I wanted to get a Fury/FuryX, but with six 28nm cards, I again didn't feel compelled to buy a seventh card just for the heck of it. But, I am looking forward to Polaris, and couldn't care less about Pascal. I am also not a big fan of ecosystems that primarily work to the benefit of the vendor, and not so much for the consumer ( no never looked at gsync; why pay a premium to get locked into an ecosystem? Seems counterintuitive. And don't care much for gameworks, as it stands now as a middling middleware full of performance issues)From a business perspective, I get what Nvidia is trying to do while being pulled in a dozen different directions to appeal to the investment community, however, as a consumer, Nvidia is not the "game" for me, no pun intended.... lol