Now that the 3DMark driver optimization "scandal" has been brought to light, I have a feeling one of two things will happen.
1) Game benchmarks will start being used - This would be a dream. In the words of Capt. Picard, "If we're going to be damned, let's be damned for what we are." This is exactly the tack S3 needs to take. They know they don't have the respect of the industry or the user base, so they might as well let us see it for what it is.
2) 3DMark will be updated to help balance the field - Which means nVidia, ATi, S3, Matrox, Trident, SiS, and God-knows-who-else, will simply have to find another loop hole to optimize for...and you know they will.
There are two things guaranteed to survive a nuclear detonation, cock roaches and marketing spin! As long as there is something, no matter how disreputable it might be, that will make a video card look better than the others, it will be used. It's not people like us, that know better, that these numbers will sell to, but everyone uses them...nVidia, ATi, and S3 alike.
One lesson that S3 already learned is that their product doesn't have to be a champ, it just has to find it's place. All that truly matters on S3's end is meeting their bottom line...it has to SELL. S3 stayed alive after the ViRGE travesty because of OEM adoption. The money they made in that market, in spite of not being able to compete with 3dfx, is what allowed them to suprise the hell out of the industry by buying out Diamond Multimedia seemingly out of nowhere, and fund the R&D for the Savage line.
Even if DeltaChrome cannot compete, if it's enough to be
profitable, then they will stay in the game to make a better product down the road, and perhaps, ultimately run with the big Dogberry's
