Well speed isnt the reason to advocate Thunderbolt, USB3 is capable of 25 Gbps if they wanted to make chips for them that funktioned at those speeds (they dont because of price costs atm, but thunderbolt is bound to make them push it out soon).
And Thunderbolt is capable of 50 - 100 Gbps, but for cost reasons it's using copper.
USB isn't going anywhere for a long while because it's so ubiquitous, but I don't think it's going to surpass Thunderbolt either. It might have been easier for everyone to swallow and understand if they had just called it Firewire 10k or something like that.