sze5003
Lifer
Absolutely improve the experience for PC customers. Let's live an ideal world where the two companies don't do anything for the PC platform from a developer relations stand-point -- equal playing field. Oh wait, ports and more ports -- companies with competitive architectural advantages or software vision -- and customers that can't utilize them because it's not ideally fair for all or efficient for all.
Fidelity improvements that don't effect the fundamental game-play of titles -- no one is really hurt but consumers are rewarded, if they choose, to have more fidelity or immersion for their choice they decide upon.
Nothing is worse to me than buying hardware and a company not working hard to try to get their strengths in content in the life of the product. Some look at it as selling video cards - but it is defining the companies message; its brand.
Let's look at some of the driver sets from nVidia and how it goes beyond just performance numbers but adding fidelity or gaming experience potential for their customers.
Around May - drivers that did bring adaptive V-sync, FXAA and frame-limiters as far back as hardware in 2006.
Bringing Ambient Occlusion to Diablo 3!
Around June: Ambient Occlusion to Star Wars: The Old Republic and multi-sampling to Diablo 3 and LA Noire.
Around July: TXAA support for Secret World.
Around August:
Ambient Occlusion for CounterStrike, DarkSiders, Guild wars 2 and Mechwarrior
Multi-sampling for Darksiders.
This is not touching SLi, 3d vision support, multi-monitor, GPU PhysX goodies or developer relations.
I'm sure AMD had changes to their 12.8 drivers too I'm just at work and can't list them here using a phone.