Companies send out a tweet about supply chain issues and then instantly raise prices through the roof. There are always legitimate examples, but mostly it's a load of crap and most people use it as an opportunity to simply jack up prices. Many of these "supply chain" complainers also boast of record profits at the same time. If Nvidia doesn't LOWER prices back to a sane level this gen then I'm not buying anything. Easy choice for me. An 80 class should be $700 max, 70 class $400 max, and 60 class $300 max. If that's too low and absolutely STUPID of me to suggest, then for me, I have decided that these products no longer make sense economically and shouldn't exist anymore. They cost too much for the nature of what they are. But people keep buying $2200 gaming GPUs, so there's always that.
If Nvidia refused to accept credit cards for the first week during the 4000 series launch, they'd sell less than 10% of whatever they are currently predicting. If these young, impulsive kids had to hand over $1500 in cash for an RTX 4080, less than 1 in 10 would still buy one, and that's being generous.