That depends on the name server and how it's configured. On BIND9, for the zone "168.192.in-addr.arpa", I have entries like...
1.1 IN PTR gateway.domain.org.
1.0 IN PTR desktop.domain.org.
Basically, you reverse the IP address (the desktop above has IP 192.168.0.1) and give a PTR to the complete hostname of the machine, including a trailing dot. Again, some of the details depend on the configuration, but that may give you something to go on. The colo service should be able to help you with details if you give them a call.
That being said, a lot of times ISP's will handle this with a CNAME or some other kind of workaround for manageability purposes (ISP's don't like delegating reverse zones for small netblocks). So the "official" style above may not actually apply to you. Again, give the service a call.