well, what if the graphics situation were pretty pathetic, and not worth your money. For example, before this generation, there were no really good midrange solutions available. if you were looking in the $200-250 range, you'd either have to spend $190 or so for a 9600XT or 5700 Ultra, neither of which was very good, or shell out more for a 9800 Pro or something decent. If you have integrated video, you can basically just wait till something good got down to the price range you were looking for. It's kind of like integrated audio. No, it's not great, but it'll hold down the fort while you wait for something you really like comes out. Also, some people don't game, so integrated graphics is sufficient for their office apps and such. As someone co-opping in tech support for a large company, I can say that if descrete graphics is not needed, (and it's not for office stuff), then it makes PC maintenance about a million times easier if you just avoid it and go with integrated. When lonhorn's new visual engine (Aero glass, I believe) is released in 2006, and full DX9 or DX10 is a requirement, those people will not have to buy a whole new mobo, which means they can have a low cost solution without sacrificing upgradeability, as has often been the case in the past, where Intel's integrated graphics solutions lacked AGP slots. From what I've gathered, PCIe is pretty simple and cheap to implement, and I think that the graphics companies are pushing for just about all mobo makers to keep PCIe x16 slots in their designs, in hopes that people will upgrade down the road. This is not exactly something new; after all, nForce2 had an integrated GF MX200 in it, I believe, and still had an AGP slot.