Originally posted by: fleshconsumed
Originally posted by: WhipperSnapper
For video cards, it happened once there were only two real players in the market. When one of those players can't keep up with the other one and when it has inferior board partners, the other player enjoys some extra price elasticity and can try to gouge.
Yeah, 1999-2000 was golden era when we had 5 companies: nvidia, ati, matrox, 3dfx and S3 all competing for our money. You could buy TNT2Ultra, the fastest card on the market at that time for mere $175. Compare that with $600+ price tag for 8800 ultra cards now. It started quickly going downhill when nvidia pulled ahead with their GeForce/GeForceDDR/GeForce2 offerings and nobody except ATI could provide anything competitive.