I just don't get this fat margin thing. AMD is launching a card in 2022 to hit a $200 MSRP which the chip shortage and global logistics woes are all but making impossible. Should they have built a card to $250? $300? It's likely this bastardized card was nearly solely aimed at the OEM market (like the cut down 5500 derived OEM parts, which we aren't mentioning) and due to the logistics/road map issues we all get the OEM special.
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That's from this very thread.
If true at all, this card has the lowest percentage markup of those shown, and terrible $$$ per unit margins. It's a terrible margin card and likely by far the least profitable per unit that AMD will be selling.
An 8GB card would increase the price by a minimum of $60 right now if that BoM is to be believed? And another $40 (lol, probably way too low) for the miner premium that entails? So $300 MSRP for a card with basically the same performance in a PCIe4 system? It seems like that would just be worse...
The lowest end cards tend to ride the tightest margins, it's just how merchandising works.
Should AMD sell this at a huge loss? If they had invested more, it's MSRP would have been the same as a 6600 which is a joke too. Seems like a no-win situation, but OEMS probably pressed them for something to sell as right now AMD has essentially nothing.
So we get "this". Which is very meh but has a shot to be purchasable.
It will be funny to see how nvidia dances around the "MSRP" of a 3050 being the same as a "MSRP" of a 3060 if really is that much better than the 6500XT - or will it be another card launched without an MSRP?
In any case, vote with your dollars.