Two years ago, I noticed that Monster.com had added a diversity questionnaire to the site. This gives an applicant the opportunity to identify their sex and race to potential employers. Monster.com guarantees that this option will not jeopardize your chances of gaining employment. You must answer this questionnaire in order to apply to a posted positionit cannot be skipped. At times, I would mark off that I was a Black female, but then I thought, this might be hurting my chances of getting employed, so I started selecting the decline to identify option instead. That still had no effect on my getting a job. So I decided to try an experiment: I created a fake job applicant and called her Bianca White.
First, I created an email account and resume for Bianca. I kept the same employment history and educational background on her resume that was listed on my own. But I removed my home phone number, kept my listed cell phone number, and changed my cell phone greeting to say, You have reached Bianca White. Please leave a message. Then I created an online Monster.com account, listed Bianca as a White woman on the diversity questionnaire, and activated the account.
That very same day, I received a phone call. The next day, my phone line and Biancas email address, were packed with potential employers calling for an interview. I was stunned. More shocking was that some employers, mostly Caucasian-sounding women, were calling Bianca more than once, desperate to get an interview with her. All along, my realMonster.com account was open and active; but, despite having the same background as Bianca, I received no phone calls. Two jobs actually did email me and Bianca at the same time. But they were commission only sales positions. Potential positions offering a competitive salary and benefits all went to Bianca.
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