And the psychology is that Qualcomm is continuing to innovate and produce excellent new SoCs.
So is Intel.
The thing is Intel never really figured out how to finesse the handset market like the other players have.
There was a very solid reason why their efforts to get into the handset market in 2005 was doomed from the start, and so far Intel isn't really showing much in the way of having figured out out to out-maneuver the other handset chip designers.
Intel has time on its side though. The laptop market is not going anywhere, even as tablets and smartphone form factor adoption rates increase they are not displacing laptop sales (yet) in the way that growing laptop sales displaced desktop sales.
TI lost its dominant ~80% marketshare in handsets to Qualcomm, Apple, and Google, over the span of about 5 yrs because those three companies knew what it took to make the
entire handset supplier ecosystem "go". Based on what Intel has done so far, even in this more recent attempt, it is not clear to me that they have yet to understand how the handset industry functions.
They know how to be a tooth on the cog, but they have yet to figure out how to be the cog itself...and without that insight and vision I just don't see them presenting any sort of challenge to Qualcomm now than they did in 2005 with their previous (failed) attempt.