SEATTLE (Reuters) - Puffing on a cigarette is a bit like inhaling from the back end of a cow, or being poisoned like a rat, according to a new ad campaign sponsored by Washington state health officials.
Cigarette smoke contains methane, a noxious gas "which just happens to be the main ingredient in cow farts," and arsenic, "the stuff they use to kill rats," according to radio ads run by the Washington State Department of Health.
Buoyed by millions of dollars Big Tobacco agreed to fork over to settle claims by U.S. states over tobacco-related health care costs, Washington this week began airing some of the most aggressive anti-smoking ads ever produced.
Some television spots feature graphic footage of a doctor squeezing fat from a 32-year-old smoker's clogged aorta and another smoker, a cancer victim, still puffing away through the breathing hole doctors carved in her throat.http://news.excite.com/news/r/001012/12/odd-smokers-dc
Nice metaphore.
Cigarette smoke contains methane, a noxious gas "which just happens to be the main ingredient in cow farts," and arsenic, "the stuff they use to kill rats," according to radio ads run by the Washington State Department of Health.
Buoyed by millions of dollars Big Tobacco agreed to fork over to settle claims by U.S. states over tobacco-related health care costs, Washington this week began airing some of the most aggressive anti-smoking ads ever produced.
Some television spots feature graphic footage of a doctor squeezing fat from a 32-year-old smoker's clogged aorta and another smoker, a cancer victim, still puffing away through the breathing hole doctors carved in her throat.http://news.excite.com/news/r/001012/12/odd-smokers-dc
Nice metaphore.
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