PSA: 10/$10 = 1/$1 at the supermarket

[yhelothar]

best legal deceptive advertising? are there any other deceptive marketing tactics that are legal and goes unnoticed like this?

 

[Jeff7]

Originally posted by: astroidea
best legal deceptive advertising? are there any other deceptive marketing tactics that are legal and goes unnoticed like this?

No, no one uses deceptive marketing. 😛

"New and improved!!!" can mean that they altered the packaging, not the product.

0.5g fat = 0 g.

"Natural" doesn't really mean anything. "Natural flavoring" can be synthesized in a lab environment, just so long as it mimics the chemicals found in the real deal. It's as natural as a test tube baby.

 

[IEC]

How is it deceptive? It's obvious unless you're a moron.

 

[Aimster]

so you mean if you buy 5 of them it's $5 but they just put 10/$10 to make you buy $10?

 

[coldmeat]

Not all the time, that's why it works.

 

[krotchy]

10 for 10 doesn't fool too many people since there aren't alot of things you need 10 of at a time.

However, "SALE, Limit X Per Customer" tends to get people to think there is a stock shortage and they should buy the max.

 

[zerocool84]

Umm I don't really understand what you're getting at??? The 10/$10 or 5/$5 is just letting you know what the limit is. Duh you can buy one if you want but if something is a really good price, I will usually buy as many as I can.

 

[illusion88]

But what if the original price was 4/$5
Then you ARE getting a deal

 

[silverpig]

Originally posted by: zerocool84
Umm I don't really understand what you're getting at??? The 10/$10 or 5/$5 is just letting you know what the limit is. Duh you can buy one if you want but if something is a really good price, I will usually buy as many as I can.

1.2 kg double bag box of Cheerios - 5 for $25!

Who needs 13 lbs of Cheerios?

Just buy 1 box for $5. He's saying when they put the 5 for $25 sign on it people think that they have to buy 5 boxes to get that price and if they bought one box it'd cost them $7 or something.

 

[PurdueRy]

Some stores require you to buy in the amount stated.

 

[JEDIYoda]

PO has no clue at all.
It`s obvious the Op`s parents don`t take him shopping with them.
Usually when you see a 10 for 10 dollar sale, it is a bargqain because individually before the sale the cost individually more than $1.

 

[liluqt]

Originally posted by: zerocool84
Umm I don't really understand what you're getting at??? The 10/$10 or 5/$5 is just letting you know what the limit is. Duh you can buy one if you want but if something is a really good price, I will usually buy as many as I can.

The X for $X doesn't necessarily mean that it's a set limit. There have been plenty of times where I've tripled or quadrupled the offer unless they specify that there's a limit in fine print.

As long as you can read fine print, then you should be fine. If there's no fine print to be read, do whatever your heart desires!

 

[0roo0roo]

its not deceptive at all.

it is manipulative, because they know the 10 number makes you more likely to buy a larger amount. however, the price on such items can be quite decent. if its a can of chilli for instance that usually costs more than a dollar, then its a deal😛

its just a long list of supermarket tricks, end caps that aren't really good sales, location of certain items at eye height strategically, single items of veg more expensive than a bag etc.

 

[Newbian]

Originally posted by: PurdueRy
Some stores require you to buy in the amount stated.

This... otherwise they will usually cost more if you buy less.

 

[yhelothar]

Originally posted by: JEDIYoda
PO has no clue at all.
It`s obvious the Op`s parents don`t take him shopping with them.
Usually when you see a 10 for 10 dollar sale, it is a bargqain because individually before the sale the cost individually more than $1.

lol looks like you were one of the deceived people.

I've RARELY EVER seen one of these 10 for 10 dollar sales where you actually had to buy the said amount to get the deal. They have to post the price that it costs to get one if it actually costs anything different, and when was the last time you've seen a 10 for 10 dollar where it actually stated the price for one on the side?

And no, 10/$10 doesn't mean 10 is the limit either. There's plenty of them where it's 2 for $5 or something.. it doesn't mean you can only buy 2. But you ain't saving anything by buying 2.

EXAMPLE.. random ad i found on google images
There's two deals on that ad that says any 2 for $10. But you can just buy one for $5.
But then most people aren't morons and obviously already know that :roll:

 

[Newbian]

They do post the prices if they are different... usually at the store by the product with a extra note showing the sale.

 

[yhelothar]

Originally posted by: Newbian
They do post the prices if they are different... usually at the store by the product with a extra note showing the sale.

true.. but it's rare compared to the ones that aren't different if you get them individually.

 

[0roo0roo]

http://www.spacehijackers.org/...s/archipsy/tricks.html

 

[Newbian]

Originally posted by: 0roo0roo
http://www.spacehijackers.org/...s/archipsy/tricks.html

Ugh... that background is horrible to try to read over.

 

[0roo0roo]

shrink ray is more annoying
http://consumerist.com/search/shrink%20ray/
and yea...that background is lame
and theres a bit more in the under economist book as well

 

[Injury]

Originally posted by: astroidea

Originally posted by: JEDIYoda
PO has no clue at all.
It`s obvious the Op`s parents don`t take him shopping with them.
Usually when you see a 10 for 10 dollar sale, it is a bargqain because individually before the sale the cost individually more than $1.

lol looks like you were one of the deceived people.

I've RARELY EVER seen one of these 10 for 10 dollar sales where you actually had to buy the said amount to get the deal. They have to post the price that it costs to get one if it actually costs anything different, and when was the last time you've seen a 10 for 10 dollar where it actually stated the price for one on the side?

And no, 10/$10 doesn't mean 10 is the limit either. There's plenty of them where it's 2 for $5 or something.. it doesn't mean you can only buy 2. But you ain't saving anything by buying 2.

EXAMPLE.. random ad i found on google images
There's two deals on that ad that says any 2 for $10. But you can just buy one for $5.
But then most people aren't morons and obviously already know that :roll:

I think maybe he was trying to say that before the sale that one single item was more than $1... for instance a store has granola bars for $1.29 most weeks, but THIS week it's "$10/10"... whether you buy 1 or you buy 10, you're still saving money over the amount that the price will go back up to next week.

 

[DayLaPaul]

One of the first things I learned when I was 18 and did my own shopping was that you don't have to buy 10 to get the discount. Anyone responsible enough to spend their own money should know this already.

 

[Fayd]

meh. only time i see 10 for 10 is on soda...and when i go to the store, 10 bottles is an entirely reasonable number of soda to buy.

so yeah, they get me, every time, even though i already knew that it's just 1$ per bottle.

...

 

[QueBert]

Pringles were 10/10 at Ralphs 3 weeks ago, normal price was $1.89, buying 10 you would save a lot more than buying 1. I bought 10 and saved $8.90, if I had only bought 1 my savings would have been a shitty .89 cents. 1/1 when it normally 1/1.89 doesn't sound as impressive as 10/10 when it's normally 10/18.90. Yes, I'm technically saving the same %, but the more I buy the more money I pocket. And the limit was 10 cans or I would have bought bulk Pringles (50 cans lol)

I almost NEVER see a store mark an item 10/10 when it's normally a buck. So when you see 10/10 YES you are saving money. Because it's always at a lower than normal price when marked 10.10

You fail OP.

 

[CZroe]

For all those behaving as if the single-item price vanishes during these promos, at least at Kroger in the East/South East, it's on the same tag as the 10 for $10 Coke/Pepsi products tag even though they are selling it 1 for $1. Dunno about these places here in CA (just moved). It implies that you will pay the old, single-item price per item if you buy less than 10 units, which is bullshit.

Originally posted by: Spartan Niner
How is it deceptive? It's obvious unless you're a moron.

It's deceptive because it acts like you have to buy 10 to get it at that price. Grocery stores typically will sell you 1 unit at the "X for $X.xx" price, but standard practice in every other industry is to require the higher volume purchase. As it stands, a typical grocery store consumer can't know if it will ring up for the original price or the bulk sale price until they get to the register. That is and always has been the way you relate the minimum purchase amount, but they have retcon'd sales/promos elsewhere. Now, what used to be obvious must be explicitly stated simply because grocery stores refuse to conform to convention. If an energy drink is typically $1.75 for a can and the current promo is "2 for $3.00," they often waste space to explicitly say "$2 for $300 or $1.75ea." Why can't the grocery stores use more space to clarify, especially if they have more to communicate (unit limits).

Originally posted by: zerocool84
Umm I don't really understand what you're getting at??? The 10/$10 or 5/$5 is just letting you know what the limit is. Duh you can buy one if you want but if something is a really good price, I will usually buy as many as I can.

No, that isn't how you set a ceiling limit to a purchase amount, that's how you set a floor limit to a purchase rate. So, if there truly is a limit of 10 and I NEED 20 for a party or youth-group meeting, I should be able to buy as many as I want at the single-unit price but -oops- buying a single-unit nets the advertised bulk price. Way to go, grocery stores.

Originally posted by: krotchy
10 for 10 doesn't fool too many people since there aren't alot of things you need 10 of at a time.

However, "SALE, Limit X Per Customer" tends to get people to think there is a stock shortage and they should buy the max.

Yes it is because the WHOLE POINT of offering more for less is to convince you to buy in bulk, hence, the "requirement" that you buy more. If you don't need or can't afford more, then you are excluded and you pay more by volume; same as any other product offered in packages or various sizes. There is no assumption that it is for everyone and, therefore, "must be 1 for $1."